About Us
Our Mission
Build a healthier North Carolina by increasing access to and consumption of fruits and vegetables.
History
The coalition was formed in 1996 as the NC 5 a Day Coalition. When the Dietary Guidelines for Americans were released in 2005, the recommendations for fruits and vegetables no longer reflected five servings per day. As a result, the Centers for Disease Control and Prevention and the Produce for Better Health Foundation worked together to develop a new campaign promoting fruits and vegetables, Fruits & Veggies – More Matters®. The Coalition updated its name in 2007 to support both this new campaign and the Eat Smart, More More North Carolina movement, which emphasizes enjoying more fruits and vegetables as one of its seven key messages.
Leadership
The Coalition is led by a steering committee. The steering committee members work with the State Fruit & Vegetable Nutrition Coordinator, housed in the Physical Activity & Nutrition Branch of the NC Division of Public Health to support and guide the Coalition.
Our Partners
The Coalition has nearly 500 members, including individuals as well as public and private organizations who work to improve fruit and vegetable access and consumption.
